The Embrace Memorial:, Photo by: Gerald Schultz
CULTURE AS CURRENCY
Focused on the pivotal intersection of equity, community, arts and culture, Embrace Boston is working to dismantle structural racism and build an ecosystem that advocates for social and economic justice, imagining a radically inclusive and equitable Boston.
The Embrace Memorial, honoring the Rev. Dr. Martin Luther King Jr. and Coretta Scott King, stands as a permanent cultural symbol of love, equity, justice, and belonging in America’s first public park. We worked closely with The City of Boston, MASS Design Group, and Art Processors, to design and implement accessible, experiential touchpoints surrounding the monument.
THE ROLE:
Senior Advisor Arts & Culture
THE WORK
CREATIVE DIRECTION
DESIGN
DIGITAL STRATEGY
CULTURAL PROGRAMMING
PROJECT LEADERSHIP
SENIOR ADVISEMENT
COMMUNITY & CIVIC ENGAGEMENT
Working closely with the Embrace Boston Team, Civic Leaders and a variety of creative partners: Designers, Architects, Artists, Digital Developers, Fabricators
EMBRACE MEMORIAL
EXPERIENTIAL ACTIVATIONS
THE EMBRACE APP
Encapsulates audio/visual, and digital storytelling. View App here
GATEWAY MARKER SIGNAGE
Provides impactful placemaking via accessible signage design & collaboration with the City of Boston’s Arts & Culture & Public Parks Commissions.
THE 1965 FREEDOM PLAZA
Beneath the Memorial, the 1965 Freedom Plaza honors civil rights and social justice leaders active in Greater Boston from 1950 –1975.
Visitors can find these names embedded in brass placards on the plaza and learn about each of them on the Digital Experience App as well.
The Embrace Memorial, Photo: MASS Design Group
“The Magic Fence”, an Embrace Boston Art Commission.
Installation shown above by Photographer, Harry Scales
“The Magic Fence”, an Embrace Boston Art Commission
This exhibit is the work of 6 Local Artists,
each responding to the creative prompt: Embracing Boston’s 20+ Neighborhoods
Rixy Fernandez – Roxbury / top right
Yotron The Don – Roxbury / not shown in photo
Malakhai Pearson – East Boston / not shown in photo
Harry Scales – Dorchester / second from right
Zahirah Nur Truth – Fenway / third from right
Ngoc-Tran Vu – Dorchester / not shown in photo
PROJECT HIGHLIGHTS
